Ford 2030 Experience.

Our group was tasked with creating an unparalleled user experience for the interior of a 2030 Ford C-Segment vehicle through research, future tech and well thought-out design, for single women in the United Kingdom.

Having the interior experience of the vehicle become a full extension of the drivers personality. To become an unifying element that connects all the different aspects of the her life, such as connecting her with new and known people through shared interests and memories, escaping the fast paced society, and keeping her focused on a single task at a time.